What is B2B Music Distribution
B2B Music Distribution from Extrinsic Music Group is a service model that enables companies to provide music distribution to other businesses under their own brand. Instead of building platforms, distribution channels, and relationships with digital stores from scratch, companies can leverage Extrinsic Music Group’s existing infrastructure.
Essentially, it is a turnkey solution that allows record labels, artist management companies, and entrepreneurs to enter the music distribution industry with minimal technical investment and rapid activation times.
Comparison with Traditional Distribution
| Feature | B2B Distribution | Traditional Distribution |
|---|---|---|
| Initial Investment | Low/Moderate | Very High |
| Time to Launch | Weeks/Months | Years |
| Technical Expertise | Minimal | High |
| Platform Ownership | Licensed | Full |
| Backend Control | Limited | Full |
| Industry Relationships | Inherited from provider | Built from scratch |
| Profit Margins | Shared with provider | Retained entirely (but higher costs) |
This structure allows companies to focus on marketing, client relationships, and brand development, while Extrinsic Music Group handles the technical infrastructure and connections with streaming platforms.