EMG UID Program: Comprehensive Overview and Data Processing

I. Overview of the EMG UID Program

1.1 The Extrinsic Music Group Unique Identifier Program (EMG UID) is an internally assigned identification system designed to provide a unique, easily manageable identifier exclusively for registered Artists and Labels within the Extrinsic Music Group ecosystem. 1.2 Upon joining the program, each Artist or Label is assigned a unique EMG UID code that serves as their official reference within the company’s operational framework. 1.3 The purpose of the EMG UID is to facilitate efficient data management, tracking, and support future developments and enhancements within the company’s operational, promotional, and strategic activities. 1.4 The EMG UID is not a cryptographic or secret key but a straightforward reference number used solely for internal processes and to foster better coordination between various business functions.

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II. Definition and Purpose of the EMG UID

2.1 The EMG UID is a simple alphanumeric identifier assigned exclusively to each registered Artist or Label in the EMG system once they join the program. 2.2 This identifier enables the company to organize, trace, and manage artist and label profiles and their associated data efficiently, which supports planning, marketing, royalty processing, and reporting. 2.3 The UID also facilitates the introduction of new features and initiatives aimed at improving artist and label support as well as company growth.

III. Functional Overview and Data Processing

3.1 EMG collects relevant artist and label data and streaming performance metrics from authorized Digital Service Providers (DSPs) such as Spotify, Apple Music, YouTube Music, and others, alongside internal operational data. 3.2 Collected data is processed through structured workflows ensuring accuracy, confidentiality, and compliance with all relevant regulations. 3.3 Data processing steps include: 3.3.1 Validation: Verifying the completeness and correctness of all submitted data. 3.3.2 Secure Storage: Storing personal and operational data securely, following industry best practices to prevent unauthorized access. 3.3.3 Data Association: Linking data to the corresponding EMG UID for unified management and streamlined reporting. 3.3.4 Access Control: Granting access only to authorized personnel under strict confidentiality agreements. 3.3.5 Monitoring and Audit: Continuous oversight to maintain data integrity and compliance. 3.4 EMG handles all personal and operational data in strict accordance with its Privacy Policy, fully compliant with the General Data Protection Regulation (GDPR), applicable local laws, and internal policies. 3.5 We adhere to principles of transparency, data minimization, and accountability, informing data subjects of their rights and providing secure channels for data handling. 3.6 Data is retained only for as long as necessary to fulfill operational and legal requirements, and data subjects may exercise their rights regarding access, correction, deletion, or portability. 3.7 In the event of data incidents, EMG follows prompt reporting procedures as mandated by law. 3.8 All data collection and processing activities under the EMG UID Program are conducted in strict alignment with our Privacy Policy, ensuring full compliance and protection of personal information.

IV. Data Collection Requirements

4.1 To participate effectively in the EMG UID Program and ensure accurate data management, Artists and Labels must provide the following mandatory information: 4.1.1 Artist or Label Name 4.1.2 Valid Email Address (example: email@example.com) 4.1.3 Location (City, State/Province, Country) 4.1.4 Official Spotify Profile Link 4.1.5 Official Instagram Profile Link 4.1.6 Official Apple Music Profile Link 4.2 Optional additional information may be provided to enhance support and operational effectiveness: 4.2.1 Musical Genre(s) 4.2.2 Telephone Number 4.2.3 YouTube Channel Link 4.2.4 Twitter/X Profile Link 4.2.5 Personal or Professional Website Link

V. Purpose and Use of Collected Data

5.1 To verify identity and ensure proper attribution of musical works to the correct Artist or Label. 5.2 To accurately link streaming and sales data to the correct profile via the EMG UID. 5.3 To generate detailed analytics and performance reports for insight and growth. 5.4 To enable clear and efficient communication for administrative, promotional, and developmental activities. 5.5 To support ongoing improvements and innovations within Extrinsic Music Group’s services and offerings.